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Digital Marketing

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Introduction

Nowadays, everyone has an own website for their business. Among the millions of website to promote and increase the user traffic to your website. The digital marketing helps you to connect with customers through digital channels. The digital channels are SEO, social media marketing, email.

What is Digital Marketing?

Digital marketing is used to support our products or services in high-level traffic. Digital marketing help to increase the product awareness, reach a wider range of audience, increase sales and traffic to our products

What are the ways to do Digital Marketing?

Digital marketing is a necessary thing for every products and service because it helps us to drive our business forward. Digital marketing contains the following types: search engine optimization (SEO), search engine marketing, pay-per-click advertising, social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing, viral marketing, and mobile phone advertising.

1. Search Engine Optimization (SEO)

Search engine optimization is the process of promoting our website to reach higher search rank in google searches. SEO is considered the reliable type of digital marketing, and it is used to improve the visibility of the website.

2. Content Marketing

We can promote our website, products, and services by creation and submission of contents related to our business. The content marketing includes the following digital channels: article post, blog post, ebooks, whitepapers, online brochures.

3. Search Engine Marketing

In the competitive marketplace, the SEM helps us to grow our business in a very efficient way. Search engine marketing covers the ground which is ignored by SEO. We can purchase the advertisement space with the use of SEM.

4. Social Media Marketing

Social media marketing is the best way to increase the user traffic and brand awareness because most of the people spend their times on social media. The social media marketing includes Facebook, Twitter, Linkedin, Instagram, Google + and Pinterest.

5. Pay-Per-Click Advertising

Pay-per-click increases our website traffic when the publisher every time clicks on your advertisement. A common type of PPC is Google ad words also it includes paid ads on Facebook, sponsored message on Linkedin, promote the tweets on Twitter.

6. Affiliate Marketing

Affiliate marketing is a performance-based digital marketing. In this process, we need to pay for conversions and there is no upfront cost to affiliate marketing.

7. Influencer Marketing

Influencer marketing is different compared to others types of digital marketing. It is a new type of digital marketing but very efficiently helps us to drive traffic and sales.

8. Email Marketing

In short term, you can increase an exposure for your website through viral marketing. Most of the B2C companies using the viral marketing to drive user traffic for their website and increase sale.

9. Viral Marketing

Social media marketing is the best way to increase the user traffic and brand awareness because most of the people spend their times on social media. The social media marketing includes facebook, twitter, Linkedin, Instagram, Google + and Pinterest.

10. Mobile Phone Advertising

Some types of digital marketing take place on your mobile phone because probably using social media like Facebook, Twitter, Instagram etc. Mobile phone advertising strategy is SMS advertising.

Conclusion

All the business should need a digital marketing to interact a target audience. The channels of digital marketing help us to increase the traffic for website increase business sales. Digital marketing is the best way to reach a high audience in cost-effective compared to tv and print advertising..

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